National Client In The Telecommunications Industry
Task
- To reduce their Google adwords spend (by optimising the website to rank for specific products).
- Rank on the first page for relevant generic product keywords
- Increase their leads /sales via their online channel. (SEO + Conversion Optimisation).
Challenges
Their website was not built with search engines in mind, therefore a re-alignment of the entire website file structure was required (not a website re-design), and a SILO SEO strategy was implemented to help boost rankings for the key products.
Implementation
Implemented advanced SEO techniques
Results Achieved
- Decreased Google Adwords spend by 43% due to organic rankings
- Re-aligned the website structure so search engines can easily index / crawl all pages.
- About 88% of total web traffic came from organic search (SEO).
- Increased keyword visibility on Google.co.za by 1300%.
- Increased the website presence on search engines by 41%.
- Drove about 78 sales per month (after 3 months of implementation)
- Increased website traffic by 17%.
- Implemented a SILO strategy to assist in boosting the keyword density for each category.
- Optimised the entire website for 5 major search engines.
- Ranked 32 keywords on the first page across 5 search engines
SUMMARY
- There are 14 keywords ranked no1 across 5 search engines.
- 17 keywords in the Top 3 position i across 5 search engines.
- 32 keywords are ranked on the 1st page (Top 10 listings).